“As well as generating a lot of learning in our leadership group, Jyre provided us with
fantastic data-driven insights on talent and organisation, with the ability to support further development and teamwork success.”

Jess Collingwood-Terry
Chief People Officer




London, UK





Adopting a digital-first team effectiveness approach, Jyre created a shared language of strengths, diversity and leadership and established a baseline of measurement to underpin culture, performance and talent management at Photobox.


Photobox is Europe’s leading digital consumer service for personalised products and gifts and parent of the Photobox, Hofmann and posterXXL brands.

Owned by Exponent Private Equity, the Group’s products enable customers across 22 countries to share memories, celebrate great moments and inject personal expression into their everyday lives.

The Group has 1,000 employees across Europe.

Drivers of change

  • Increasingly crowded and competitive marketplace
  • Competitors appearing to innovate faster
  • Customer retention levels under pressure
  • Cultural shift to collaborative team-working, needed to drive innovation

Jyre Solutions

Phase I
Phase I

SLT development

Jyre Transformational Edge accelerated future leaders’ development, working on real organisational issues.

Phase II
Phase II

Scaling impact via the Jyre platform

Jyre Cascade empowered the leadership team to own the rollout of the digital platform across the organisation

Jyre Connect made collaboration between teams instant and instinctive

Leadership team coaching ensured collective impact is greater than individual talents

Phase III
Phase III

Leadership intelligence through data

  • thematic consultation to inform Talent planning;
  • creating a heat-mapping interface allowing intuitive exploration of data-sets;
  • predictive modelling of key performance indicators


Embedded cultural change to support Photobox’s long-term strategy. Communication improved significantly across the company through the implementation and regular use of Jyre developmental models, framework and data.

Major outcomes included:

  • senior leaders better understood and  played to their distinctive strengths, while mitigating for shared blind-spots;
  • increased ‘ownership of the whole’
  • development of a strong performance and learning culture for future senior leader hires to join
  • data-informed recruitment decisions

Jyre helped us create a set of leadership principles and a framework to navigate leadership expectations at Photobox.

The combination of Jyre’s digital product and expert support — flexed around individual interests and needs — helped build self-awareness of leadership strengths while helping our people with their development.

Jessica Collingwood-Terry

Chief People Officer, Photobox

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