Leadership Styles

What are they and why it matters?

Explore the 9 leadership profiles and learn the diversity of effective leadership types.


Diversity matters. Not just diversity in the tone of skin, gender, age or any other visual attributes of the talent landscape.

Diversity expands to a far more psychological aspect of how leadership and teams become truly diverse. Varying leadership styles are an element of how we achieve a broader perspective in how we lead teams and navigate decision making.

Learn more about the 9 leadership styles, each having its own merit and all being valid.

Which do you identify as?


Leadership Styles
Entrepreneurial Leader Style

The Character of the Entrepreneurial leader

They are great at spotting the potential in situations and have the network of contacts, personal resourcefulness and determination to follow through and turn possibilities into reality.

  • Michael Bloomberg, Bloomberg L.P.
  • Richard Branson, Virgin Group
  • Jay-Z, Rapper and Businessman
  • Estée Lauder, Cosmetics
  • Sean Parker, Spotify
  • Jamie Oliver, TV Chef and Campaigner
  • Ted Turner, Media Mogul and Philanthropist

The Character of the Innovator

They are willing to think the unthinkable, make connections others miss, good at anticipating how the world may change and are willing to make bold, game-changing decisions, even at the risk of failure or seeming foolish.

  • Miles Davis, Jazz innovator
  • Eddie Izzard, Comedian
  • Björk, Musician
  • David Bowie, Musician
  • James Dyson, Engineer
  • Elon Musk, Engineer and Inventor
  • Sergey Brin, Google
Innovator Leadership Style
Charismatic Leadership Style

The Character of the Charismatic leader

They seem to pull people towards them – who are drawn by their inner convictions and vision. The best create inspiration, energy and change for people, generating a sense of possibilities and potential.

  • Princess Diana, Royalty
  • John Lennon, Musician
  • Dalai Lama, Spiritual Leader
  • Boris Johnson, Politician
  • Jack Welch, General Electric
  • Ronald Reagan, Actor and Politician
  • Michelle Obama, Former First Lady, lawyer and writer

The Character of the Executional leader

The Executional leader is focused and driven to achieve great results. They will work tirelessly on a challenging task until it is completed, galvanising and driving the efforts of others, often with little or no regard for relationships or workplace politics.

  • Rupert Murdoch, Media Mogul
  • Isambard Kingdom Brunel, Engineer
  • Madonna, Musician
  • Margaret Thatcher, Politician
  • J. R. D. Tata, Tata Group
  • Sheryl Sandberg, Facebook
Executional Leadership Style
Professional Leadership Style

The Character of the Professional

Professionals are known for their commitment to mastery of their chosen subjects and their determination to deliver on whatever personal commitments they make. They work with great energy, drive and focus in the service of others.

  • Angela Merkel, Politician
  • Ryan Giggs, Footballer
  • Daniel Day-Lewis, Actor
  • Hillary Clinton, Politician
  • Shami Chakrabarti, Human Rights Activist
  • Maria das Graças Silva Foster, Petrobras-Petróleo Brasil

The Character of the Transformational leader

They are great at leading people and organisations through change. Some deliver change in processes, products and structures, but the best are just as good at changing beliefs, mind-sets and culture.

  • Vaclev Havel, Actor and Politician
  • Martin Luther King Jr., Political Activist
  • Sigmund Freud, Psychoanalyst
  • Henry Ford, Industrialist
  • Jóhanna Sigurðardóttir, Politician
  • William Edwards Deming, Statistician
  • Steve Jobs, Apple
Transformational Leadership Style
Practical Leadership Style

The Character of the Practical leader

They are great at translating strategy into practical results, with a strong feel for what will work in the real world. They balance the short-term with the long-term, bringing a sustained focus on improving the quality, reliability and effectiveness of whatever they are leading.

  • Anne M. Mulcahy, Xerox
  • Howard Schultz, Starbucks
  • Keanu Reeves, Actor
  • Paul McCartney, Musician
  • Warren Buffet, Investor
  • Indra Nooyi, PepsiCo

The Character of the Strategist

They provide strategic clarity to people and organisations. They are valued for their judgement, their wisdom about what is going on and their insight about what needs to happen to move a difficult task forward, unstick a relationship, or handle a tricky people situation.

  • N. R. Narayana Murthy, Infosys
  • Bill Gates, Microsoft
  • Eric Schmidt, Google
  • Gordon Brown, Politician
  • Christine Lagarde, MD of International Monetary Fund
  • Tom Ford, Fashion Designer and Film Director
  • Garry Kasparov, World Chess Champion and Political Activist
Strategist Leadership Style
Servant Leadership Style

The Character of the Servant leader

The Servant leader gets their own ego out of the way and focuses on the team and organisation around them. They pull people together around shared goals, recognise and play to people’s strengths and inspire teams to perform strongly. Many come to personify the team, to embody its core values and identity.

  • Winston Churchill, Politician
  • Hugh Jackman, Actor
  • Sam Walton, Walmart
  • Queen Elizabeth II, Royal
  • Steven Gerrard, Footballer
  • Doreen Lawrence, Racial equality campaigner

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