organisations know that engagement matters. To take one example, the Gallup
organisation has measured engagement for decades with their framework (Gallup
q12) and tracked the impact of engagement on business performance. Their 2016
analysis included data on 1.8 million employees across 82,000 business units
and showed that top-quartile business units outperform bottom-quartile units by
10% in customer engagement, 21% in profitability and 20% in productivity.

are only a small number of factors that drive engagement, such as working for
an organisation that has a deep sense of purpose. And key amongst these factors
is the quality of the relationship an employee has with their immediate

So, this leads to the question: what is it about some managers that means they get higher engagement scores? What is the distinctive pattern of their strengths?

Engaging or charming?

comes to mind when you think of a charismatic leader? Maybe the great orators? But
also, maybe those who charm their way out of tough situations, who seem able to
get people to like them even against their better intentions. We talk about a
magnetism in their character, an ability to pull people towards themselves and
their ideas. Engaging? Definitely, but in a particular way.

we work for a charismatic person, we find their charm can soon cloud if they
have a need to stand in the sun all the time, to be the centre of attention,
for everything to be a reflection of themselves.

In our Jyre data set we see a quieter, less egoistic and more deeply engaging version of the charismatic character: that of the Charismatic-Servant leader.

Their spirit is nicely captured in this quote attributed to Queen Victoria, contrasting her experience of working with two of Britain’s key political figures of the 19th Century:

When I left the dining room
after sitting next to Mr Gladstone, I thought he was the cleverest man in
England. But after sitting next to Mr Disraeli, I thought I was the cleverest
woman in England.

The charisma of Disraeli is turned back from himself into the other person. Rather than a need for his audience to find him interesting, he invests in finding what is interesting in the other person and thereby helps them believe the best of themselves. It’s an experience we can’t help but find engaging at a level that goes far beyond immediate charm.

Where are your Charismatic-Servant leaders?

The Charismatic-Servant profile is a combination reasonably frequently seen in our data-set, but do you know where they are in your organisation? The chances are you won’t, because they are not likely to post their achievements in neon lights on the wall behind their desk.

The Charismatic part of their profile means that they enjoy pulling people towards them, that they enjoy engaging and even charming people. The Servant part of their profile brings a really interesting balance: they get their own ego out of the way and focus instead on the team and people around them. So yes, they engage people, but engage people around shared goals and people’s strengths, rather than around their own ego or personal needs.

we work with someone with this combination, it’s hard not to be engaged! But
there is a quietness to the profile that means they will often be off the radar
of senior leaders looking for indicators of future talent, which often bias
towards more obvious indicators such as having a quick mind, self-belief, and a
strategic outlook.

Instead, if you really want to find where they are in your organisation, just take a look at your engagement scores. Of all the Leader types, the Charismatic-Servant leader has the strongest correlation with high feedback scores on ‘Engages people’ and ‘Creates trust’.


Not only is the psychological make-up of the Charismatic-Servant leader one which means that they tend not to promote themselves, our data-set shows that they are significantly more likely to be female than male, by a ratio of 2 to 1. Gladstone, in his compulsion to demonstrate his intellect, is probably more typical of male leaders, and Disraeli the outlier. Yet if engagement drives business performance, and the particular pattern of strengths of the Charismatic-Servant leader drives engagement, it’s worth wondering why more models of high potential aren’t explicitly built around their distinctive strengths.

For now we’ll pick out two signature strengths of Charismatic-Servant leaders: their Zest and Other awareness.

Perhaps men feel less comfortable with the outward display of enthusiasm and positivity that is the hallmark of zestful people, but we’ll save that for a further article on the gender differences in our data. What is clear is that all leaders can improve their ability to be an engaging leader by building these key strengths.

So if you have a Jyre
account, dig out your Solo and Viewpoints reports and take a look at where
these strengths lie, and think seriously about signing yourself up to the Zest
development plan.

If you’re not yet a Jyre account holder, just ask yourself this single question: being outwardly enthusiastic about life is as natural to a seven-year old as liking ice-cream; where did your zest go?